Il nuovo numero di Playboy rappresenta un ritorno all'identità e alla fisicità come forme di resistenza all’invadenza del virtuale. Tra nudo narrativo, nostalgia anni ’50 e critica alla cultura dell’intrattenimento pervasivo, la rivista cerca di rimettere al centro il corpo e la persona
C’è Lori Harvey sulla copertina della nuova edizione di Playboy – edizione vera, cartacea, patinata, come se all’improvviso fosse il 1953 – e già questa è una notizia, prima ancora del ritorno del coniglietto sugli scaffali a cinque anni dal numero precedente: le ultime copertine, uscite stagionali arenatesi nella primavera del 2020, recavano corpi anonimi, seni ancipiti, visi senza occhi. In quello che rischiava di restare l’ultimo numero della storia, la copertina era addirittura parcellizzata in nove riquadri che ritraevano dettagli della stessa anonima modella in controluce, come se l’essenza del corpo fosse esplosa e si fosse ridotta ad amari brandelli di ricordi sbiaditi. Il nuovo Playboy sembra voler rimettere al centro la persona, l’individuo con la propria identità, un volto ben riconoscibile o – come nel caso della playmate di turno, Gillian Nation, con tanto di paginone ripiegato in tre – un corpo che abbia attorno a sé una storia costruita con qualche cliché narrativo: il ranch in Montana, le galline da sfamare, il mulo a cui tener dietro. Per quanto in modo meno eclatante, almeno dal versante iconografico, l’attenzione all’identità informa anche il lungo intervento di Shalom Auslander sull’antisemitismo o il ripescaggio dell’intervista piuttosto intima che Donald Trump aveva concesso alla testata nel 1990.
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La ragione di questa scelta va ricercata nel superamento di due contingenze. La prima è l’ormai celebre
gran rifiuto che Playboy oppose al nudo nel 2016, annunciando che si sarebbe limitato alla pubblicazione di immagini osé in intimo; pur in linea con la moda della privazione sostanziale che caratterizza il nostro secolo (il latte senza lattosio, la birra senza alcol, etc.), l’esperimento si rivelò inevitabilmente fallimentare, comportando il
ritorno del nudo nell’anno successivo, senza però che la crisi di identità fosse superata, data anche la concomitanza con il #metoo. Era un nudo etico? Aveva senso pubblicarne ancora?
Il definitivo tramonto della rivista, con l’interruzione dovuta al Covid, era parso in quel contesto una provvida sventura. Al Covid si deve la seconda contingenza cui Playboy si è trovato a far fronte:
il sempre più aggressivo incremento del virtuale nella vita quotidiana, che contiene anche quella sessuale. Come spiega bene l’editoriale del nuovo direttore Mike Guy, la questione non è tanto l’invasione degli ultracorpi nudi da innumerevoli siti porno, quanto
l’affermazione della attention economy e della lotta senza quartiere per il nostro tempo libero, dallo streaming ai podcast, da TikTok a Onlyfans. Secondo Playboy,
ciò ha portato il corpo a ripiegarsi su sé stesso, prendendo distanza dalla realtà tridimensionale mentre viene strattonato da intrattenimenti impalpabili; non a caso, nel primo numero della nuova serie, grande attenzione è dedicata agli adulteri che rinunciano a tradire per timore dei sistemi di sorveglianza, ai party di addio al nubilato che si difendono dall’invasività di Instagram, ai celibi volontari che rifiutano il sesso perché sanno non sarà all’altezza di ore e ore di video hard.
Flic Everett, sull’Independent, alla notizia del ritorno di Playboy si è domandata se una macchina del tempo non ci abbia riportati agli anni Cinquanta. Per quanto possa essere comprensibile il timore che si tratti di un grande balzo indietro per l’immagine della donna, è difficile anche dar torto a Guy, ove dice che l’America di settant’anni fa era frustrata, ipocrita e prigioniera dei tabù quanto quella odierna; sono solo cambiati i tabù, le ipocrisie e le frustrazioni. Nel 1953, il primo numero di Playboy si riprometteva di “enfatizzare l’intrattenimento”, concedendo al maschio americano “qualche risata e un po’ di distrazione dalle ansie dell’età atomica”. Ora, tre quarti di secolo dopo, l’esigenza è inversa: trovare rifugio da un intrattenimento troppo enfatizzato, resistere all’ansia digitale, tornare alla carta per riabituarsi a quella cosa che non sappiamo più bene come usare, il corpo.
