Sky’s moves and DAZN’s figures

Sky is strengthening its football portfolio in Italy. The broadcaster has announced the acquisition of the broadcasting rights for Euro 2028 (from 9 June to 9 July 2028). The Comcast-owned pay-TV channel will broadcast all 51 matches of the tournament’s final phase, with 24 matches shown exclusively. The agreement with UEFA does not only cover the European Championships. The package also includes the 2026/27 Nations League, which kicks off in a few days’ time, and the Euro 2028 qualifiers. For Sky, this marks a further expansion of its presence in European football, following the renewal of its cup competition rights until 2031. The award of Euro 2028 thus confirms the group’s strategy, which continues to focus on major sporting events to enhance the value of its subscription service and strengthen its position in the Italian market.

This is a sector undergoing a profound transformation, including in the area of streaming. Just this week, DAZN – which holds the rights to Serie A in Italy until 2029 – announced a strengthening of its global senior management team. Patrick Delany has been appointed Chief Operating Officer, Alex Gersh will join as Chief Financial Officer, and Darren Waterman will take on the role of Chief Business Officer. These moves come as the group prepares for its stock market listing and aims to consolidate its financial turnaround. Pending the release of official financial results, DAZN has in fact announced that it will achieve profitability for the first time in 2025. Chief Executive Shay Segev explained that the group aims to be ‘IPO-ready’, although it has not yet finalised the timing or venue of a potential listing. According to the executive, the 2025 financial statements will show an EBITDA in excess of $100 million.