How much does football cost on TV?

Following all the football on TV represents a significant expense for European fans, though there are marked differences between the major leagues. At the start of the new season, considering the minimum cost required to gain access to the domestic league and European cup competitions, Italy ranks among the cheapest in absolute terms, although the picture changes when prices are compared to average wages. For an Italian, in the 2026/2027 season, it costs around €669 a year to follow the whole of Serie A and UEFA competitions. The cheapest combination of subscriptions taken out directly with broadcasters – where the user does not share subscriptions with others – includes DAZN Full, NOW and Amazon Prime Video.

Among the countries in the five major European leagues, only France has a lower cost, at around 439 euros a year. The cost is significantly higher in the other markets. In Germany, it costs around 810 euros a year and requires as many as four different subscriptions, whilst in the UK the bill comes to around 867 euros, via Sky, TNT Sports and Amazon Prime Video. Furthermore, in the latter case, fans do not have live access to all 380 Premier League matches, but only to the 267 covered by the television agreements. The record, however, is held by Spain, where the cost of watching La Liga and European cup competitions amounts to 972 euros a year, equivalent to 81 euros a month. Here, the package also mandatorily includes an internet connection, making Spain the only one of the major European markets where access to football is linked to a fibre-optic subscription. When comparing the cost of subscriptions to average wages, however, Italy ranks as the second country where following football places the greatest strain on household income.