In the United States, 66.4 million people watched the World Cup final; above all, it has become a daily habit for a great many people. This is partly because the World Cup has become Americanised

Football turns coincidences into destiny: from the washing-up bowl to the World Cup. And the same goes for Scaloni and De la Fuente: one waited almost ten years within the Federation, the other was only supposed to stay for two matches

For an American audience accustomed to quantifying everything, it was ideal. However, exceptional ability alone is insufficient: Haaland went viral because he did not appear to be crafting a flawless celebrity image